This project consists in branding, product design & web experience. After research and analysis, I clarified the vision and strategies synthesizing vast amounts of information. With the definition of positioning, brand elements, and strategies, a creative brief was developed. The logo, color palette, type family, and guidelines, were designed based on Australian’s native wildlife and nature. A wild dog called “Dingo” is the main character.
The process was comprised of five steps:
•Strategy; Synthesize learnings, develop positioning, brand attributes, and key message.
•Design Identity; Brainstorm, sketchbook session, explore applications, finalize brand architecture.
•Creating Touchpoints; Develop look and feel, prioritize and design applications, initiate trademark protection, design program.
•Managing Assets; Build synergy around the new brand, develop launch strategy and plan, testing marathon, launch internally first, then externally.