Movember Foundation

Mental health and suicide prevention, prostate cancer and testicular cancer – we’re taking them all on.

Since 2003, Movember has funded more than 1,250 men’s health projects around the world, challenging the status quo, shaking up research and motivating men to take action for their health.

Movember is an annual event involving the growing of moustaches during the month of November to raise awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide.

The Movember Foundation runs the Movember charity event, housed at Movember.com

How can I participate?

To participate in Movember, start with a fresh face at the beginning of the month and “donate your face” until Nov. 30 by not shaving. You’re like a fuzzy billboard for mean’s health issues.

You can raise funds, too. The Movember Project has donated more than 800 programs to date.

To participate in No-Shave November, give up one of your hair grooming practices and donate what you’d normally spend on it toward cancer research.

Most businesses are highlighting their top performing content to use in their ads. Strong engagement usually transpires with lifestyle imagery versus straight up product stock photos. While it might be tempting to use those in a sponsored post capacity to differentiate your paid content from your organic one, this is a bad idea for 2 reasons.

First, it might reflect poorly on your brand because people will get annoyed to see a very clear advertising in the feed they’ve been carefully curating for months/years — you will stick out in a bad way.

And second, Instagram is about discovery: showing your followers and potential audience members how your product can fit within their existence, not bombarding them with items devoid of context.

Think about who your audience is. What resonates with it. What your brand image is and why that appeals to those followers. When you’re promoting posts on Instagram, you shouldn’t all of a sudden change your content branding strategy to try and scoop up other types of people in an effort to grow. If your new followers aren’t keen on the same things as the audience you’ve spent years cultivating, it’ll result in people ditching you, which is a lose-lose. Go deep, not wide.

This campaign launched during the Q3 of the 2020 on Instagram, Facebook and Youtube to a global audience of millions. The launch coincides with the November month initiative, a program of events to celebrate ongoing efforts to make the cause accessible to the whole community.

With over 800 million unique monthly users on Instagram, marketing on the platform is absolutely worth it. Not only does this give your brand an additional channel to use when interacting with your audience, but many have also found success with direct donation through the platform. So Instagram marketing does matter and, while it may not be ideal for everyone, it’s worth looking into.